Our Services

The SMART Group specialise in providing a broad range
of successful sales solutions.

Our success at The SMART Group
starts and ends with our people.
Our employees are our greatest asset.

The SMART Group Team
Talent Acquisition

Talent Acquisition

The SMART Group utilise a variety of recruitment and selection techniques to ensure we find the best possible talent for our clients. No two campaigns are the same and as such our recruitment strategies vary accordingly.


We provide a comprehensive four tier training program delivered by our qualified and established industry professionals.

This includes compliance processes, extensive client and product training and most importantly – end to end sales training. Our aim is to ensure new representatives display confidence and knowledge prior to representing their brand.


The business adhere to legislation specified in the Australian Consumer Law and complies with all industry requirements. Extensive training, scripting and reviews of all sales calls ensure our teams are meeting best practises.

Compliance and Quality processes are a huge influence on The SMART Group’s daily operations. By maintaining high standards in these areas the integrity of the business and the clients we represent is protected.

Ongoing Development

Through one-on-ones, call coaching, staff surveys, performance reviews, reward and recognition, The SMART Group provides employees at all levels the opportunity to develop their skills. We conduct Leadership Pathway Programs for all developing leaders within our business. Managers and staff are involved in both in-house and external professional development opportunities including enrolment in formal studies.

Our People

Darren Lord
Darren Lord
Chief Executive Officer

Darren is the Chief Executive Officer of the Smart Group and has a wealth of experience in outsourced Contact Centres and Field Marketing. Over the last 21+ years Darren has created, built and managed  virtual and on premise contact centre solutions across the Asia Pacific Region and National Field Sales teams for a number of global brands, working across most industry sectors – Energy, Travel, Pay TV, Telecommunication, Finance, Health, Security, Automotive & IT.

Darren has a wealth of experience and a history of providing high volume, sustainable growth in a compliant environment across a number businesses.

Jonathon Meredith-Smith
Jonathon Meredith-Smith
Chief Financial Officer

Jonathon is the Chief Financial and Compliance Officer for the group and has over 19 years’ Financial and commercial management experience across a variety of industries including Technology, Energy, Retail and Telecommunications.

Jonathon has held CFO positions in ASX Listed public and private companies including management of start-up businesses.

Holding a Bachelor of Business (Major in Accounting) from Victoria University, Jonathan and his Finance team are members of the Australian Society of Certified Practicing Accountants.

Umut Omer
Umut Omer
General Manager Contact Centre and IT Services

Umut is the General Manager Contact Centre and IT Services with over 18 years’ entrepreneurial and corporate experience spanning Sales, Operations and Customer Advocacy across Telecommunications, I.T. and Energy.

Umut has led high performance teams in both contact centre environments (offshore and onshore). He has also held senior positions ranging from General Manager through to Director’s role across a number of key businesses, specialising in performance improvements and building new business through engaging and effective leadership.

Tom Griffiths
Tom Griffiths
Technology Project Manager

Tom has been in the IT industry for over 20 years and has been an integral member of The SMART Group IT team for the last 9 years. Tom works closely with clients from campaign inception through to implementation and upgrade processes. His innate understanding of technology and its application to contact centre and field sales environments ensures SMART is able to remain competitive and innovative in our approach to client solutions. This includes large scale CRM and IT infrastructure implementations for a variety of clients and campaigns.

Tom has a bachelor degree in Applied Science (Geomatics) from RMIT University.

Ashley Tran-Suzuki
Ashley Tran-Suzuki
Human Resources Manager

Having worked as a human resources practitioner in the retail, professional services and banking industries, Ashley brings broad and extensive HR expertise to The SMART Group. Ashley’s experience as a HR generalist includes leading HR teams and has resulted in a varied skill set including talent acquisition and retention, performance management, strategic planning and award & industrial interpretation.

Ben Anderson
Ben Anderson
General Manager Field Sales

Ben is the General Manager of our Field Sales division with 14 years of sales and client relations experience.

Specialising in developing and driving high performance within national sales and contact centre operations through effective leadership, collaboration and engagement.

Ben has a vast knowledge in multi client management and has worked with one of the industries leading cold chain distribution companies in the FMCG sector.

Scott Mackay
Scott Mackay
Head of Contact Centre Operations

Having worked in the industry for over 10 years, Scott has an in-depth knowledge of Contact Centre Operations, specialising in outbound sales. His ability to effectively build relationships with a variety of clients and translate that across the business drives all outbound sales campaigns within The SMART Group.

Nicholas Gould
Nicholas Gould
Head of Contact Centre Sales – Simply Energy

Nick has been employed by The SMART Group since 2010, and in this time has been actively involved in the development and growth of the companies’ acquisition channels. Holding senior positions across a number of our major clients, Nick has been at the coalface of training, motivating staff and developing leaders throughout the business and is currently looking after our largest client.

Our Culture

The SMART Group’s culture is centred around our positive work environment, where people work hard and celebrate the rewards together.
We believe in harnessing the energy and motivation of our individuals and working collaboratively in teams towards our shared goals.

Our core values



Meeting and exceeding our clients expectations

Achieving positive results

Recognising achievement

Personal growth



Great place to work with great people

Respect each other

We believe fun should be part of everything we do



Do the right thing

Trusted by our customers and clients

Be honest and transparent

Join Us

At The SMART Group we are always looking for experienced and capable customer service and sales professionals to join our motivated and hard-working teams. We have a unique energy which results in long tenure and creates opportunities for development and promotion from within.

If you are interested in continuing or starting your career with us, please submit your details.


Get In Touch

Feel free to drop us a line via our contact form, social media, phone or by e-mail.